If you scroll to the bottoms of pages on many of the most recently redesigned sites, you’re likely to see an interesting new trend. Rather than using the footer for main links and a copyright notice, many sites are expanding this neglected piece of page real estate to include contact information, expanded site navigation, and extra content such as blogrolls, linkrolls, Flickr badges, and so on. Although putting a site’s main navigational element at the bottom of the page isn’t a good idea, the concept of including “bonus” navigation and content in that space has taken off lately. As Figure 1.27 shows, JeffCroft.com is just one of the sites trying this approach.
Figure 1.27: Presenting extra content in the footer at JeffCroft.com
See also:
City Church, at http://www.thecity.org/
Powazek, at http://www.powazek.com/
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