Color psychology is a field of study that’s devoted to analyzing the emotional and behavioral effects produced by colors and color combinations. Ecommerce web site owners want to know which color will make their web site visitors spend more money. Home decorators want to know which color will transform a bedroom into a tranquil Zen retreat. Fast food restaurant owners are dying to know which color combinations will make you want to super-size your meal. As you can imagine, color psychology is big business.
Although it’s important to know how your color choices might affect the masses, the idea that there is a single, unified, psychological response to specific colors is spurious. Many of the responses that color psychologists accredit to certain colors are rooted in individual experience. It’s also interesting to note that many cultures have completely different Color associations with, and interpretations of, colors. With those caveats in mind, let’s explore some general psychological associations that the majority of people in Western culture have in response to specific colors.
Color Associations
Describing the emotional connections that people may have with colors can be a very “hippy-esque” topic. If you don’t believe me, just head over to your favorite online music store and sample some tracks from Colors by Ken Nor dine. Although most designers don’t rely solely on the supposed meanings, characteristics, and personalities of specific colors, it’s still handy to have an understanding of the emotional attributes of some of the main color groups.
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