Like red, orange is a very active and energetic color, though it doesn’t evoke the anger that red sometimes does. Instead, orange is thought to promote happiness and represents sunshine, enthusiasm, and creativity. Orange is a more informal and less corporate-feeling color, which is perhaps the reason the marketing gurus behind companies such as Cingular in the US and Orange in Europe decided to create brands with it. Since orange also stimulates metabolism and appetite, it’s a great color for promoting food and cooking. That’s probably why the picture of a tangerine in Figure 2.2 is making you hungry, even if you don’t like citrus fruits.
Figure 2.2: Orange you glad I didn’t say banana?
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