When designers refer to an identity, they’re referring to the logo and colors that exist across a company’s various forms of marketing, such as business cards, letterhead, brochures, and so on.5The identity block that appears on the web site should contain the company’s logo or name, and sit at the top of each page of the web site. The identity block increases brand recognition and lets users know that the pages they’re viewing are part of a single site.
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